The Journal

Thinking, craft and counsel from the studio.

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Studio Notes

The shortlist is written before you are in the room

Your expertise is real. The only question is whether anyone can see it from the outside.

October 10, 2026

Studio Notes

Your next client is searching for a problem, not a firm

Search engine optimisation has a reputation as a technical chore for whoever looks after the website. For firms that sell expertise it is something simpler and more important: making sure the answer a client finds, is yours.

Oct 6, 2026

Studio Notes

Likes are not instructions

A lively LinkedIn page is a pleasure to have. It is not what wins a law firm new clients. Being useful is.

Sep 30, 2026

Studio Notes

The plan you need before you have a bad day

Every firm will have one: a breach, a departure, a matter in the headlines. The firms that come through well decided how to respond before they had to.

Sep 27, 2026